Tusk | NYC
2018 - 2019
Brand strategy (positioning, voice)
Content + social strategy
Art direction.
Tusk is an ethically sourced, leather goods, family owned business that came from Bombay to New York City in 1993. My main mission as a brand strategist consultant was to recapture the brand essence, unifying the visual and verbal language connecting it to a contemporary landscape without loosing its cultural roots.
https://tusk.com/