Anônima
2017 - 2019
Brand strategy (positioning, target, voice, manifesto)
Content + social strategy
Art direction.
Anônima is an independent, design-led, ethically sourced, slow fashion brand. Its main focus is to promote and empower everyday women and question the world of appearances and status we live in. When creating the concept of Anônima's first collection and campaigns, I was inspired by the simplicity, freedom and boldness of artists such as Georgia O' Keeffe and Simone de Beauvoir.
http://www.anonima.life/