Website detail for FCS (Fine Construction Services), NYC. | August, 2020 | illustration + animation: Diego Saldiva
Fine Construction Services | NYC
Brand + cultural strategy | visual concept | art direction
FCS has been in NYC for over 30 years delivering impeccable commercial and residential renovation for businesses and families.
The challenge of this 4-month project was to fully rebrand the company bringing back the essence of its passionate founder, Ciaran Strong, and his endless pursuit to embrace the humanity of the building process. To make this happen, the work process went through stages such as desk + qualitative research, cultural audit, competitive analysis, trend forecasting, brand positioning tools, ending in creative moodboards.
To translate the brand strategy and cultural insights into visual and verbal language, I collaborated with the following brilliant team:
Diego Saldiva: Visual Id + Illustration + animation
Fernanda Cajado: Graphic design - stationary
Clare Albers: Copywriting
