Rémi Martin :
"Team Up For Excellence" | 2019
Trend forecasting | Cultural Strategy
“Team up for excellence” pays homage to excellence and the conviction that every accomplishment is shaped by collaboration, drawing on the rich, nearly 300-year history of Rémy Martin, while remaining entirely contemporary.
For this project, I used trend research and cultural analysis to position the values and meaning of " collective excellence" in culture today. How excellent can one be without collaboration? How might we apply the new meanings of luxury into the concept of excellence?
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