Hello, I am…
a curious mind attracted by abstract and conceptual thoughts/images.
As a human I am constantly searching for patterns and meaning across art, philosophy, psychology and any other intriguing, human subjects that come my way.
As a brand and cultural strategist with a background in fine arts, fashion, design and communications, I approach my work through cultural analyses, trend forecasting and qualitative research.
For the past 12 years my work has been dedicated to unveil insights, delivering clear and innovative brand strategy into formats such as: positioning, naming, conceptual & visual identities for start ups, non-profits, and commercial organizations.
My latest collaborations include creative brand strategy to independent businesses, consultations with agencies such as 360i (Dentsu Aegis), and The Brooklyn Brothers (IPG), as well as developing social content for cultural institutions like United Photo Industries.
My main interest lies in the use of cultural research and artful thinking to find patterns, uncovering hidden truths and turning them into actionable insights. My ultimate mission is to keep tailoring conceptual and strategic creative thinking into projects and organizations that have a purposeful meaning.
I hold a bachelor’s degree in Fine Arts, with a Post-Grad in Fashion Marketing (SP, Brazil), and a Masters degree in Branding from the School of Visual Arts (NYC).
Recent Brands and Institutions: UNICEF, O Boticário, Remy Martin, The Alda Center, YouTube, Peloton.